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Technique

Embroidery 101

Why stitching is "Structural Engineering" for your brand.

Unlike ink, which sits on top of fabric, embroidery pushes physical thread through the garment. This creates a premium, 3D look that lasts forever—but it also comes with rules.

1. The "Digitizing" Process

We can't just send a JPEG to an embroidery machine. Your logo must be manually recreated in specialized software, mapping out every single needle hit. This process is called Digitizing.

This is a one-time fee. Once digitized, we keep your file on hand forever for reorders.

2. The "Small Text" Limit

This is the #1 issue we see. Thread has a physical thickness. If your text is smaller than 0.25 inches tall, the needle holes will actually cut the fabric, creating a hole instead of a letter.

The Fix:

  • Simplify your logo for hats/polos.
  • Remove taglines or sub-text.
  • Focus on the icon.

3. Hats vs. Flats

"Can I use the same file for my polo shirt and my baseball cap?"

Usually, no. Digitzing for a flat shirt (polos, hoodies) is done "center-out." Digitizing for a hat (which is curved and sewn on a rotating cylinder) requires a completely different pathing sequence to prevent the fabric from bunching up.

💡 Design Tip: 3D Puff

Want that raised, major-league look? Ask for 3D Puff Embroidery. We place a layer of foam under the stitching. Note: This only works on simple, bold shapes. Fine lines cannot be puffed!

Got a logo ready?

Send it over for a free file review.

Start Embroidery Order